News for 'Marketing Campaign'

'Round Trip To Prayagraj Costs Rs 70,000'

'Round Trip To Prayagraj Costs Rs 70,000'

Rediff.com28 Jan 2025

'The cost of flying to Prayagraj has gone up six times due to the Kumbh Mela.'

No buyer for Gandhi's Dandi march garland at UK auction

No buyer for Gandhi's Dandi march garland at UK auction

Rediff.com12 Dec 2024

A garland presented to Mahatma Gandhi during the iconic Dandi March of the Indian freedom struggle in 1930 failed to meet its estimated price at a UK auction. The garland, which was presented to Gandhi by the wife of his personal physician, Dr Balvantrai N Kanuga, was offered as part of an "Islamic and Indian Art" sale by Lyon & Turnbull in London. Despite failing to find a buyer at the auction, the auction house said it has received significant interest since the sale and hopes to sell it to the highest bidder.

Is Trump A Lot Like Modi?

Is Trump A Lot Like Modi?

Rediff.com28 Jan 2025

After being sworn in as the 47th president of the United States, Trump started his inaugural address with a sentence that echoed Modi's coinage some years ago, notes Modi biographer Nilanjan Mukhopadhyay.

'Never Imagined Meeting Hardened Criminals'

'Never Imagined Meeting Hardened Criminals'

Rediff.com6 Feb 2025

'We have been fighting to treat political prisoners differently.' 'Except for Hyderabad and Kolkata, the concept of keeping political prisoners separate doesn't exist in India.'

Adidas apologises for controversial ad featuring Bella Hadid

Adidas apologises for controversial ad featuring Bella Hadid

Rediff.com19 Jul 2024

The 1972 Munich Olympics are still remembered as one of the darkest days in sporting history. Palestinian terrorists, representing the militant group "Black September," killed 11 members of Israel's Olympic team after taking them hostage.

Will Jarange cost Bhujbal his election?

Will Jarange cost Bhujbal his election?

Rediff.com11 Nov 2024

Bhujbal stridently opposed Maratha quota activist Manoj Jarange's demand for Maratha quota from the Other Backward Classes (OBCs) share.

Valuations and margin moderation likely to cap upsides for Colgate

Valuations and margin moderation likely to cap upsides for Colgate

Rediff.com8 Dec 2024

Markets to track inflation data, global trends, FII trading this week: Analysts New Delhi, Dec 8 (PTI) Investors' sentiments will be guided by a host of domestic and global macroeconomic data announcements this week, along with the trading activity of foreign investors and trends in world stocks, analysts said. Besides, the rupee-dollar trend and movement of global oil benchmark Brent crude will also be crucial in dictating terms in the market, experts added. "The domestic stock market is likely to be shaped by a mix of global cues, domestic economic indicators, and the flow of investments from foreign and domestic institutional investors. Key factors like the rupee's exchange rate and crude oil prices will play a critical role in determining market trends. "Globally, geopolitical tensions, particularly the ongoing Russia-Ukraine conflict, continue to pose challenges. However, recent declines in the dollar index and US bond yields have created a more favourable environment for emerging markets like India," Pravesh Gour, Senior Technical Analyst, Swastika Investmart Ltd, said. On the economic front, significant macroeconomic releases, including retail inflation and industrial production data from India as well as US core CPI, are expected to influence overall market sentiment, Gour added. Last week, the BSE benchmark jumped 1,906.33 points or 2.38 per cent, and the NSE Nifty climbed 546.7 points or 2.26 per cent. "FIIs turning buyers in early December, in a total reversal of their sustained selling strategy during the last two months, has altered the market sentiments. The change in FII (Foreign Institutional Investors) strategy is getting reflected in stock price movements, particularly in large-cap banking stocks in which FIIs have been sellers," VK Vijayakumar, Chief Investment Strategist, Geojit Financial Services, said. The release of US CPI inflation data will give some insights into the Fed's December meeting, an expert said. "The markets' attention is expected to turn towards macroeconomic indicators like IIP and CPI inflation. Additionally, the trend of FII inflows, following their recent buying spree, will remain a key focal point for market participants," Ajit Mishra - SVP, Research, Religare Broking Ltd, said. Siddhartha Khemka, Head - Research, Wealth Management, Motilal Oswal Financial Services Ltd, said this week will see significant economic data releases, including GDP numbers from Japan and the UK, along with China's CPI and India's CPI.

Is This The Future Of Television?

Is This The Future Of Television?

Rediff.com4 Dec 2024

'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'

Tata Indicom told to stop campaign

Tata Indicom told to stop campaign

Rediff.com13 Sep 2004

Sourav Ganguly and Irfan Pathan assured the BCCI there would be no further breach of the ambush marketing clause.

AI-driven, deepfake-enabled cyberattacks to rise in 2025

AI-driven, deepfake-enabled cyberattacks to rise in 2025

Rediff.com4 Dec 2024

AI-driven and deepfake-enabled cyberattacks are anticipated to become increasingly prevalent in 2025 with sectors like healthcare and finance most prone targets, according to a recent report. The India Cyber Threat Report 2025 by the Data Security Council of India (DSCI) and Seqrite, spotlighted the evolving tactics of cybercriminals and the rise of AI-driven attacks as a major concern. "Artificial Intelligence (AI) will be used to develop highly sophisticated phishing campaigns utilising deepfake technology and personalised attack vectors, making them harder to detect.

Why Vettaiyan May Become A Blockbuster

Why Vettaiyan May Become A Blockbuster

Rediff.com8 Oct 2024

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.'

Experts explain why Delhi cracker ban went up in smoke

Experts explain why Delhi cracker ban went up in smoke

Rediff.com1 Nov 2024

Gaps in enforcement, limited monitoring, and easy access to firecrackers from the NCR region where restrictions were slack were largely responsible for the widespread flouting of the cracker ban in Delhi on Diwali, experts have opined.

Three things that could curb bank credit growth this year

Three things that could curb bank credit growth this year

Rediff.com8 Jan 2025

Bank credit growth is expected to moderate this financial year after a robust 16 per cent estimated for last financial year, driven by strong economic activity and retail credit demand. There are three reasons for this: a statistical high-base effect given the strong growth seen last financial year, revision in risk weights by the Reserve Bank of India (RBI), and relatively slower economic activity.

How To Stop Kids From Eating Junk Food

How To Stop Kids From Eating Junk Food

Rediff.com27 Jun 2024

Ensure that the meals provided in their tiffins and snack breaks are colourful, says Dr Imran Patel.

Trump's 'America First' agenda may lead to higher tariffs

Trump's 'America First' agenda may lead to higher tariffs

Rediff.com6 Nov 2024

With Donald Trump all set to become US president, Indian exporters may face high customs duties for goods like automobiles, textiles and pharmaceuticals if the new US administration decides to pursue the 'America First' agenda, opined trade experts. Experts also said that Trump could also tighten H-1B visa rules, impacting costs and growth for Indian IT firms. Over 80 per cent of India's IT export earnings come from the US, making it vulnerable to changes in visa policies.

India may require some tough negotiations with Trump: Experts

India may require some tough negotiations with Trump: Experts

Rediff.com7 Nov 2024

The India-United States relationship is set to expand under the Donald Trump administration, but there could be some unease on issues like imports, tariffs and immigration, strategic affairs experts said after the Republican leader won the fiercely contested presidential election.

Kamala Harris picks Minnesota guv as running mate

Kamala Harris picks Minnesota guv as running mate

Rediff.com6 Aug 2024

US Vice President Kamala Harris, who is of Indian and African heritage, has formally secured the Democratic presidential nomination becoming the first Indian-American to win the nomination from a major political party, and chose Minnesota Gov Tim Walz as her running mate on Tuesday.

We Are In An Era Of Puppets And Puppeteers

We Are In An Era Of Puppets And Puppeteers

Rediff.com31 Dec 2024

'As we enter 2025, it must be acknowledged that there is a convergence of capital, influential people (from business and politics) and technology deciding the destiny of others in the name of pride, patriotism, nationalism, nation building, all of it thinly veiled disguises for personal profit and glory,' asserts Shyam G Menon.

Paytm appears poised for rebound

Paytm appears poised for rebound

Rediff.com18 Oct 2024

While Paytm (One97 Communications) is not completely past regulatory hurdles, its share price has gained in the last month or two. The Paytm handle migration is complete along with FDI clearance necessary for the Payment Aggregator (PA) license. UPI consumer data indicates stable market share, and expansion in partner networks in financial distribution. All this implies Paytm could be set to meet guidance of turning Adjusted Ebitda breakeven by Q4FY25 (ex of UPI-incentives).

'China Will Be India's Main Concern In Sri Lanka'

'China Will Be India's Main Concern In Sri Lanka'

Rediff.com30 Sep 2024

'Will President Dissanayake calibrate his foreign policy taking into account India's immediate security concerns? We need to watch.'

Meet Maharashtra's Wealthiest Candidate

Meet Maharashtra's Wealthiest Candidate

Rediff.com20 Nov 2024

'When honest, wealthy people come forward to serve India, people should feel proud and welcome them.'

LIC agents to steer awareness campaign for retail investors ahead of IPO

LIC agents to steer awareness campaign for retail investors ahead of IPO

Rediff.com30 Sep 2021

After 'mutual funds sahi hai', it could be the turn of something like 'stock market sahi hai'. Ahead of what will be India's biggest initial public offering, expected later this year, the government and the insurance major are planning a high-decibel awareness campaign for retail investors to ensure their participation in large numbers. "It may be along the lines of the highly successful campaign on mutual funds," an official privy to the developments said. The campaign will mainly target investors in tier II and tier III cities, and will be organised through the vast network of LIC agents to make the policyholders aware about investing in stock markets.

Mood outside White House: Mix bag of hope, despair as Trump wins race

Mood outside White House: Mix bag of hope, despair as Trump wins race

Rediff.com7 Nov 2024

A palpable mix of emotions enveloped the capital, particularly around the areas surrounding the White House. Supporters, opponents and general visitors gathered at the iconic location, commenting on the outcome of a bitterly fought election.

'Trump Respects The Indian People'

'Trump Respects The Indian People'

Rediff.com5 Nov 2024

'The relationship between India and the US, when Donald Trump was president, had been so much stronger.'

Loyalty Over Money For Dravid!

Loyalty Over Money For Dravid!

Rediff.com9 Sep 2024

A few big IPL franchises had offered Rahul Dravid blank cheques to join them, but his choice was clear.

Women's empowerment campaign: Serena joins Priyanka Chopra-backed app

Women's empowerment campaign: Serena joins Priyanka Chopra-backed app

Rediff.com3 Jan 2019

Bumble began in 2014 as a dating platform for women to start discussions with potential male partners. The company is aiming to promote newer functions, Bumble BFF and Bumble Bizz, which help women find friends and build business networks, alongside dating.

ED, CBI ramp up probe against Bitcoin Ponzi scam suspect

ED, CBI ramp up probe against Bitcoin Ponzi scam suspect

Rediff.com21 Nov 2024

The Enforcement Directorate (ED) and the Central Bureau of Investigation (CBI) have intensified their investigations against Gaurav Mehta, a suspect in a Bitcoin Ponzi scam, following allegations that politicians may have been involved in using cryptocurrency to influence Maharashtra assembly polls. The ED searched Mehta's residence in Raipur and seized computers and digital devices. The CBI summoned him to appear before investigators. The ED is probing Mehta's potential links to politicians, politically exposed persons, and bureaucrats as part of its money laundering probe. The allegations came after BJP released purported voice notes suggesting that Congress and NCP leaders were attempting to use cryptocurrency for election campaigning. Both parties denied the claims, calling the voice notes fake.

Your data, a marketer's gold

Your data, a marketer's gold

Rediff.com13 Sep 2017

Your digital footprints give marketers deeper insights about who their customers are.

Misleading ads case: SC closes contempt proceedings against Ramdev

Misleading ads case: SC closes contempt proceedings against Ramdev

Rediff.com13 Aug 2024

The Supreme Court on Tuesday closed the contempt proceedings against yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Limited after accepting the apology tendered by them in the misleading advertisements case.

PIX: Zirkzee's late debut goal gives Man United win over Fulham

PIX: Zirkzee's late debut goal gives Man United win over Fulham

Rediff.com17 Aug 2024

Images from the Premier League match between Manchester United and Fulham, at Old Trafford, on Friday

Beware The American Deep State

Beware The American Deep State

Rediff.com11 Dec 2024

Do not underestimate the ingenuity of the Deep State in America to have its way. Keeping the guard down will be a catastrophic mistake on the part of the Delhi establishment. We could get hit when least expected. That's what happened in Bangladesh and Syria, warns Ambassador M K Bhadrakumar.

Munambam: The Politics Of Waqf Land

Munambam: The Politics Of Waqf Land

Rediff.com27 Nov 2024

The specter of how the Munambam issue was exploited during the November by-elections is proof of the price Kerala is paying for its emergent politics. Controversies become the stuff of slow-burn and brinkmanship. The former promises mileage; the latter searches for an advantage, notes Shyam G Menon.

Automakers Gear Up For Festive Season

Automakers Gear Up For Festive Season

Rediff.com2 Sep 2024

...But sales of domestic passenger vehicles dropped 2% to 3% year-on-year in August owing to low demand.

'This Govt Is Full Of Amateurs'

'This Govt Is Full Of Amateurs'

Rediff.com1 Jun 2024

'It does not understand economics. The entire focus of this government is skewed.'

How LS candidates are preparing for counting day

How LS candidates are preparing for counting day

Rediff.com3 Jun 2024

To pass that time, some candidates preferred to stay with the party workers, others decided to take some rest after the heat and dust of electioneering, while some others took timeout to meet parents before the results were announced.

Pharma cos okay with QR codes to combat counterfeit drugs

Pharma cos okay with QR codes to combat counterfeit drugs

Rediff.com19 Jul 2024

As the Drugs Controller General of India (DCGI) is set to crack down on companies to ensure compliance with printing QR codes on top-selling brands to curb counterfeiting, top pharma companies say they welcome the regulator's mandate and that they are on track. They also view it as a positive step to ensure patient safety. Sheetal Arora, CEO of Mankind Pharmaceuticals, which has already adopted QR codes in 20 of their products, stated: "We strongly advocate for mandatory implementation of barcodes and QR codes on medicines as this initiative will not only protect patients but also strengthen the integrity of our healthcare system by reducing circulation of counterfeit drugs."

Where Would India Be Without Dr Singh?

Where Would India Be Without Dr Singh?

Rediff.com27 Dec 2024

What stood out in his 15-year journey as a member of the political executive at the Centre was his glowing record as India's most successful and effective finance minister. Both as prime minister and finance minister, he understood the importance of gradualism, except when the economy or the polity was in a crisis.

SIP wave hits record level, more to come

SIP wave hits record level, more to come

Rediff.com30 Jan 2024

India's mutual fund (MF) industry had barely any retail footprint when it completed 50 years in 2013. MFs had Rs 7 trillion in assets under management (AUM) in March 2013, of which around Rs 5 trillion was in institution-focused debt funds. By comparison, bank deposits in the country stood at Rs 67.5 trillion around the same time.

'Brand' Welcome Awaits Olympic Stars

'Brand' Welcome Awaits Olympic Stars

Rediff.com12 Aug 2024

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'

Tamil Nadu pulling out all stops for investor meet

Tamil Nadu pulling out all stops for investor meet

Rediff.com4 Jan 2024

Tamil Nadu is leaving no stone unturned in marketing its upcoming global investors meeting on January 7 and 8. While business veterans are promoting the positives of the state's industrial climate through the 'Titans of Tamil Nadu" campaign, the state is narrating the human stories behind its robust industrial growth via the 'One Trillion Dreams' campaign. Among the industry bigwigs, who are showcasing Tamil Nadu to the world through this mega marketing initiative include Venu Srinivasan of TVS Motor Company, K M Mammen of MRF Ltd, Pratap Reddy of Apollo Hospitals, P R Venketrama Raja of Ramco Group, Mallika Srinivasan of TAFE; and Vellayan Subbiah of Murugappa Group.